Seriously. I want to hire this kid. And the agency that's driving the Born to Consult campaign for Deloitte. And Deloitte. The company is ranked No. 9 on Fortune's Most Desirable MBA Employers list. And upon viewing the video, it's easy to understand why. They get it. The advertising campaign is designed to capture the attention of the mid-20s MBAers who spend most of their waking hours online. (A tip of the hat to The Recruiting Animal whose tweets brought the video to my attention.)
Deloitte's Mini-Me seems an edgier, smart aleck version of the original Oscar Meyer kid. (According to one YouTube user, the "My bologna has a first name" boy is Andy Lambros, a Greek kid from Long Beach, CA -- though not so much a child anymore since the video dates back to 1973:
If you want more of the Deloitte kid, run through the Q&A at the Deloitte portal. It's so good, it kind of makes you wish you were an accountant . . .
K-k-k-krista. Of all the people I know who thought this was great - and I'm one of them - none of them were Gen Y.
So they might be the target audience but the ad itself is simply funny and not Gen Y culture specific.
Posted by: Recruiting Animal | May 13, 2009 at 07:43 AM